Millarto: How to design a complete digital presence

Project Context

Millarto is a company specializing in the distribution of vehicle spare parts, with a long history in the sector but a very limited digital presence. Before starting the project, its website was developed in Flash, was not accessible from mobile devices, lacked any technical or SEO optimization, and did not reflect the company's true professionalism.

Furthermore, its social media activity was practically nonexistent:

• Instagram contained barely three posts and no visual identity.
• Facebook had a decent following, but its communication was poorly managed.

The objective was clear: to completely redesign its digital presence and align its online image with the quality of the service it offers.

1. Digital Strategy and Identity Definition

The first step consisted of building a comprehensive digital strategy that would serve as the foundation for all subsequent actions.

The process included:

Review and redefinition of the website architecture

A completely new structure was created for the website, focused on clarity, usability, and the correct presentation of the product and service catalog.

This involved:

• Defining new pages and reorganizing content.
• Clarifying the marketing communication.
• Selecting current, high-quality images.
• Establishing a visual narrative consistent with the automotive sector.

The goal was to design a professional and modern digital experience, accessible on all devices.

Updating the visual language

Based on the new web strategy, we built a more industrial, technical, and organized aesthetic.

We worked on:

• Color and visual style revisions.
• Selection of new product and equipment images.
• Visual guidelines to maintain consistency across all channels.

This renewed identity became the starting point for social media.

2. Building a Social Media Presence

Millarto needed to effectively present its spare parts catalog and its experience in the sector.

The social media presence was designed from scratch following four steps:

Initial Diagnosis

• No prior strategy
• Outdated content
• No visual identity
• Virtually no activity

Creation of a clear editorial line

We defined what to communicate, how to communicate it, and how often. The main pillars were:

• Products and spare parts
• Equipment and logistics
• Services offered
• Technical and differentiating information
• Content geared towards automotive professionals

Design of a new visual style for social media

Starting with the website design, we built a cohesive visual style:

• Graphic templates
• Consistent color palette
• Selected and optimized photographs
• Clear and technical compositions

Launch and first phase of content

We established a base of consistent posts, focused on:

• Properly presenting the company
• Showcasing its specialization in spare parts
• Improving the perception of quality
• Building trust with customers and workshops

Result

The collaborative work allowed us to completely transform Millarto's digital presence:

• An updated, optimized website, ready for SEO.
• A solid and clear digital strategy.
• A consistent visual identity across the website and social media.
• Social media accounts reactivated from scratch, with professional content aligned with the brand.

A system that will allow them to scale their communication and increase visibility within the automotive sector. This project has laid the foundation for consolidating Millarto's digital image and improving how it connects with customers, workshops, and industry professionals.