Millarto, web development, optimization, and technical SEO

Project Context

After defining the digital strategy and redesigning Millarto's UX/UI system, the next step was to bring all that work to a fully functional, fast, and SEO-ready environment. Millarto started with an outdated website, developed in Flash, without a mobile version, and with a nonexistent technical infrastructure:

• It wasn't indexed correctly.
• It lacked an SEO structure.
• It wasn't responsive.
• It wasn't connected to analytics tools.
• It didn't follow current development standards.

The goal was to rebuild the site from scratch, implementing a modern, secure, and search engine optimized development.

1. Complete Web Development from Scratch

Millarto's new website was built on a solid and scalable foundation, following current performance and accessibility standards.

The process included:

Faithful Implementation of the UX/UI Design

Based on the approved prototypes, an interface was developed that was:

• Adapted for desktop, tablet, and mobile.
• With modular and reusable components.
• With clear hierarchies and optimized structures.

Modern and Maintainable Code

Best development practices were applied:

• Semantic HTML
• Clean and structured CSS
• Implementation of animations and smooth transitions
• Script optimization for improved loading speed
• Cross-browser compatibility

Catalog-oriented website

The site is designed to present the following in a simple way:

• Spare parts categories
• Services offered
• Technical information
• Quick links and strategic CTAs

2. Performance and Speed ​​Optimization

To ensure a smooth experience, the website was thoroughly optimized:

• File compression and minification
• Optimization of images and appropriate formats (WebP, compression)
• Lazy loading and conditional loading
• Script control to prevent crashes
• Lightweight structures that reduce loading time

This work is key in a sector where clients seek fast and clear technical information.

3. Technical SEO and SEO Preparation

One of Millarto's main challenges was that their previous website *lacked SEO.

The new website was built with a search engine-oriented technical approach:

SEO optimization applied

• User-friendly and consistent URLs
• Meta tags on all pages
• Organized headings (H1, H2, H3)
• Basic structured data
• Updated sitemap
• Configured robots.txt file
• Optimized titles and descriptions for key categories

SEO-friendly architecture

The content was organized so that:

• The spare parts categories were indexable and clear
• The catalog was well-linked internally
• The website facilitated Google crawling
• Navigation was intuitive for both humans and bots

Connection with key tools

• Google Analytics 4
• Google Search Console
• Configuration of relevant event tracking

This initial work ensures that the website can grow and rank well as the content increases.

Result

Web development, technical optimization, and SEO enabled the transformation of an outdated site into a modern, scalable digital platform ready for search engine ranking:

• Completely rebuilt website using current standards
• Responsive and adaptable design
• Fast loading and optimized performance
• Clear and easily navigable architecture
• Technical SEO implemented from the ground up
• Integration with analytics and tracking tools

Millarto now has a professional digital presence, capable of building trust, improving its visibility, and providing real support for its business.